Why Use a Realtor®
ü Has source of serious, pre-qualified buyers.
o Fewer than 5% of buyers buy what they call about.
o Worldwide advertising and direct response marketing.
ü Is available to show when you are not home.
o Buyers don't wait. They want to see it now!
ü Has financing knowledge.
o Most buyers don't know how or where to get a loan.
ü Has marketing expertise.
o There is more to marketing than just running an ad.
ü Has required forms, disclosures, and contracts.
o You need a professional to ensure you meet federal and state requirements.
ü Has knowledge of the market and pricing.
o Proper positioning will ensure a quick sale at the highest possible price.
ü Has negotiating skills.
o You need a middleman to handle objections and ensure you get the most favorable terms.
ü Knows how to stage home professionally.
o There is an art to showing homes!
ü Knows how to handle buyer problems.
o Selling a home, leases, getting bills cleaned up, etc.
ü Adheres to a strict Code of Ethics.
o Founded on fair and honest service to all consumers.
